Ergonomic Bike to the Beach Bag

Popping up at Eastern Mountain Sports' NYC locale, San Francisco-based Alite Design brings their colorfully inventive camping gear to the East Coast. To celebrate, they've teamed up with the sophisticated cyclists at Outlier on an ergonomic Bike to the Beach Bag.

Inspired by a NYC seaside hotspot accessible only by bike, the bag is designed to carry a towel, sandals and food while staying securely strapped on in transit. Outlier's Abe Burmeister captures the bag's essence saying "A lazy hour of pedaling and you are there, relaxing on the clean sand, listening to the waves pound and letting the sun do it's thing."

The bag isn't ready yet for purchase, but it will be given away to a lucky recipient at the Alite Design pop-up shop launch party along with 100 survival guide posters and reference manuals created by Brooklyn-based design studio Swayspace.

The Alite Design temporary shop opens 24 June 2010 at Eastern Mountain Sports.