Popping up at Eastern Mountain Sports' NYC locale, San Francisco-based Alite Design brings their colorfully inventive camping gear to the East Coast. To celebrate, they've teamed up with the sophisticated cyclists at Outlier on an ergonomic Bike to the Beach Bag.
Inspired by a NYC seaside hotspot accessible only by bike, the bag is designed to carry a towel, sandals and food while staying securely strapped on in transit. Outlier's Abe Burmeister captures the bag's essence saying "A lazy hour of pedaling and you are there, relaxing on the clean sand, listening to the waves pound and letting the sun do it's thing."
The bag isn't ready yet for purchase, but it will be given away to a lucky recipient at the Alite Design pop-up shop launch party along with 100 survival guide posters and reference manuals created by Brooklyn-based design studio Swayspace.
The Alite Design temporary shop opens 24 June 2010 at Eastern Mountain Sports.
The classic white tank top-worn for ages by everyone from business men to construction workers—is a wardrobe staple. While several brands already reinvent the original, like American Apparel, Petit Bateau, and Schiesser, we lately have our eye on Belgium's playfully seductive Le Fabuleux Marcel de Bruxelles to fulfill our nouveau wifebeater dreams.
Constructed out of strong yet comfortable cotton, each garment Marcel de Bruxelles produces—now including dresses and sweaters—is durable and easy-to-wear, modeled after the everyday clothing of previous generations. The label takes its inspiration (and name) from the classic Belgian equivalent of the white tank, the marcel.
Each Marcel features cuts designed to "make your upper-body immortal," fitting closely to the body but still allowing mobility. Fabuleux Marcel de Bruxelles applies their simplicity and reliable fabrics to a range of styles for men, women and children.
Some styles are now available online for sale now from Yoox.
